Social networks bring us closer to people

ACCIONA has taken up the challenge and opportunity offered by social networking. The Company is actively present in the main 2.0 communication channels.

For the past two years, ACCIONA has been rolling out its presence on the main online social networks. Its aim has been to open new windows on the world, permitting us to connect with different audiences and their concerns and interests. The Internet makes it possible for any message to be distributed instantaneously and globally through these social networks. They allow direct and bidirectional communication - without intermediaries - between the Company and its public. For Human Resources, for example, the networks help improve selection processes, making them faster and reaching as many candidates as possible. For the Communications department, it lets them know the impact of corporate news on society. And so on. So, if you are an active social networker, we encourage you to help us spread the word on our job offers and news to those - among your contacts - who'd be most interested.

How to interact on social networks

• With caution. Any information published on the Internet can have unimaginable repercussions.
• Be responsible. Anonymity doesn't exist on the Internet. Everybody is responsible for the information he or she publishes.
• Be truthful. The Internet is the best place to Discovery lies! Take care that the information you share is truthful.
• Show respect. Good manners on the Internet are fundamental, as is respecting other people's privacy.

New communication challenges

Isabel Ramis is in charge of managing ACCIONA's identity on the social networks. She joined the Communication department in November 2009. Since then, as social networking has become more important, she has increased our proximity to stakeholders thanks to this instantaneous and bidirectional communication. "The most gratifying aspect of this job is attending to all the people who approach ACCIONA via social networks contributing value or requesting information. Taking care over digital communications is as important as face-to-face contact."

Award-winning commitment

ACCIONA's commitment to exploring the new possibilities offered by social networks has been recognized by several awards. A report, Ibex-35 companies and the use of Web 2.0, carried out by the Spanish consultancy, Estudio de Comunicación, gives a special mention of ACCIONA's blog, Facebook and Tuenti presence as part of our corporate communications strategy. Meanwhile, we won the 2010 Tea Cegos Best Practices Award in the "Selection and Integration" (recruitment) category.