Immersive experience

Immersive technology is becoming a powerful tool for businesses in areas such as training, accident prevention, marketing, works monitoring, etc. Its origins go back to the mid-1980s, but it is only recently that technological advances in image processing, and the development of powerful portables, have made virtual reality a less-expensive and thus accessible technology. As a result, immersive technology can now be used in a wide range of industrial sectors.

Immersive  virtual  reality  is  the representation of a real or fictitious environment through Head Mounted Displays (HMDs), which  simulate  the physical presence of the user, allowing her or him to interact with re-created surroundings. Content can range from 3D digital models to real-life capture via photos and 360° spherical videos and scanning of   spaces and objects. Thanks to these new developments, ACCIONA has been able to create the following projects to support the business activities it carries out:

ACCIONA Virtual Experience

ACCIONA took part in the 10th Asia Pacific Cities Summit & Mayors’ Forum in July 2015, developing a mobile app (Google Play and iTunes) using HMDs to demonstrate projects carried out by ACCIONA in the region. The app has three functions: a virtual hall with a map and list of projects that can be visited via immersive technology, such as the Hong Kong Ting Kau bridge, Adelaide desalination plant, Waubra wind farm and the Legacy Way tunnel. The app incorporates a virtual cinema containing the videos and a game that tests user knowledge of ACCIONA.

360° Experience: the 2015 Apostle Fireworks

ACCIONA Producciones y Diseño this year put on a fantastic spectacle to commemorate the Feast Day of St James, the Apostle of Spain’s Santiago de Compostela. It used immersive technology for the first time, projecting scenes onto the façades of Obradoiro Square, combining lighting effects with fireworks, audiovisual and live music.

These features allowed people their first glimpse of 360° video, as a spherical recording camera in the center of the square shot the whole spectacle from every possible angle. It’s now possible to relive this moment wearing virtual reality glasses, as if you were in the center of the square enjoying the projections and fireworks live and without losing any detail.